Anna Zammit

Managing Director

Anna Zammit is a recognised Sales Trainer and Master Coach and the Managing Director of Xsell with over 20 years of sales experience in direct marketing and sales, retail and corporate sales. Anna has been recognized nationally and in Asia for her sales achievements. Anna has assisted many organisations grow their business by working with management in the area of persuasion and influence to increase sales. Anna has an uncanny ability to recognize sales talent, harness it and develop it further. Her excellent communication skills have allowed her to bring out the best in people. Anna has utilised these skills with a regular segment on breakfast TV which reached in excess of 65,000 viewers daily. Anna is also in demand as a key note speaker. Her clients have included Deutsche Bank Private Banking, MLC, Sensis, Water Corporation, Patersons Securities, Alinta Gas, Ernst & Young, Godfrey Pembroke, Wesfarmers, BDO, ABN Ambro, HBF, ITT Flygt, Colliers International and many more.

In her search for excellence, Anna has acquired many prestigious qualifications including MBTI (Myers Briggs – International Accreditation), Mastery University (Anthony Robbins), NLP (Neuro Linguistic Programming - International), META Master Practitioner – International, NLP Trainer, Neuro Semantics Trainer, Certificate IV Train the Trainer, and she has completed studies in Project Management. Anna is currently undertaking a Masters in Leadership and Management (MLM) at the Curtin School of Business. On completion of her Masters, Anna plans to write a book. 

You can connect with Anna Zammit on LinkedIn here.

Rebecca Hill

Training and Recruitment Consultant

Rebecca attained a Bachelor of Education at Murdoch University in 2004. Shortly after, she joined the finance industry as a Customer Service Trainer, where she applied her University learnings in the context of adult education. As a Business Analyst, Rebecca then worked on a number of customer-focused projects and delivered specialised customer experience programs. Rebecca has become an expert at balancing business goals and customer needs.

Rebecca's expertise is now utilised at Xsell in the role of Senior Training and Recruitment Consultant. The sales training programs Rebecca assists in writing are based on diagnostics of clients’ needs and employee readiness. Her attention to detail ensures that the programs are comprehensive and relevant. Her involvement in sales recruitment sees her once again providing a personal service in understanding clients’ recruitment needs and finding suitable candidates for their sales positions. This is achieved through a realistic, honest, intuitive and transparent approach to matching clients and candidates with one another. 

You can connect with Rebecca Hill on LinkedIn here.

Carol Wallbank

Marketing Manager

Carol Wallbank has been running her own marketing companies for the past five years and now joins the Xsell team to provide clients with comprehensive, full service marketing solutions for their businesses.

Carol also has more than ten years of professional experience in the financial services and media industries. Carol spent four years with BankWest, undertaking various product-related projects as the Manager of Insurance and Manager of Customer and Channel Development. Prior to BankWest, Carol was the National Manager of Business Reporting Development at the IAG (NRMA) in Sydney. Before joining IAG, Carol spent fouryears as a television publicist for Network TEN and FOXTEL in Sydney, promoting channel celebrities and shows, developing a wide network of media contacts, and gaining practical marketing and production skills. Carol's specific experience lies in the areas of Value Partnerships / Alliances, Project Management, Marketing, Business Development, Business Analysis and Strategy across multiple industries.

Carol was previously the Executive Producer for Wake Up! WA, a live TV breakfast show in Perth, which aired five days per week. The program was awarded ‘Best News Program in Australia’ at the Melbourne Independent Producers awards.

Carol is a board member for WA No Interest Loans, the Arthritis Foundation of W.A. and a mentor in the Australian Women's Mentoring Network.

Joseph Bender

Sales and Leadership Trainer

Joseph Bender is a builder of businesses. He uses his extensive experience in business, marketing and sales to increase turnover. Joseph’s skills have been utilised in Australia, New Zealand, South Africa and USA.

With 17 years of industry experience, Joseph’s commitment to excellence has enabled him to work on projects around the world. Joseph has been responsible for up to 350 staff and company turnovers of $250M. Joseph’s focus has always relied heavily on business acumen, the importance of sales and delivery of customer service. Joseph has worked as a consultant to the casino industry in South Africa, Century Casinos in the US, Stay Upright and the hotel industry. Joseph consults to a number of large and small businesses as a Business Analyst, Change Manager, Project Manager and Sales Trainer.

Joseph holds a Master of Business, specialising in Project Management, Negotiation, Human Resources and International Business. He also holds certi?cates in training and Neuro Linguistic Programming (NLP).

Di Dawson

Sales and Leadership Trainer

With over 20 years experience, Di is a highly qualified and skilled trainer, business coach and facilitator.

Di combines hands-on experience and knowledge of understanding human behaviour to achieve results. Di is passionate about creating an environment where people experience freedom and develop the confidence to achieve personal and professional growth.

She has coached and facilitated programs to a diverse range of industries from small to medium sized businesses, through to large organisations such as Rio Tinto, BHP, Pilbara Iron, WACOSS Western Australian Council of Social Service, Alcoa and World Alumina Australia.

Di’s qualifications and accreditations include LSI/GSI Human Synergistics, Transaction Analysis Certificate, Organisational Behaviour – Curtin University, Your Coach – Business Coaching, Persuasive Presentations Skills – Rogen International, DiSC Behavioural Analysis, Vector Coaching – Creative Business Discipline, Mastery University – Anthony Robbins, Cert IV Training and Assessment.